Relitix: Comprehensive Real Estate Platform — optimising performance, streamlining operations, and enhancing client engagement
Project Overview
Relitix is an end-to-end real estate management platform that streamlines operations, optimises performance tracking, and strengthens client relationships. With features like user authentication, company account management, performance analytics, and AI-driven email automation, it scales from small agencies to large firms for seamless management and enhanced engagement.
Problem Statement
Real estate firms struggle with managing distributed teams, tracking performance, and maintaining consistent client communication. Relitix required a backend that could handle user management, performance tracking, and automated communications, while staying flexible for integrations and scalable for growth—ensuring the speed and reliability needed for high-demand agencies.
Key Findings
- Efficient Tracking Needed: Real estate companies needed a centralised system to track agent productivity, monitor office operations, and measure KPIs. Without it, spotting performance gaps and growth opportunities was slow and inconsistent.
- Automated Communication: Timely, consistent email communication was vital for maintaining client relationships, sharing new listings, and updating on market trends, but manual outreach caused delays and missed opportunities.
- Scalable Architecture: Timely email communication was crucial for client relationships and market updates, but manual outreach led to delays and missed opportunities.
Implemented Solution
Relitix simplifies real estate management with a scalable platform that tracks performance and automates client communication:
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Microservice Architecture:
Developed the platform with a modular microservice architecture, ensuring independent scalability for each service and enabling seamless integration of new features as business needs evolved.
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Authentication Service:
Built a secure authentication module for user registration, profile management, and login processes. This ensured consistent access control across the platform for agents, administrators, and clients.
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Account Management:
Designed a company-level account management service to oversee business activities, assign user roles, and control access permissions. This allowed real estate firms to maintain operational security and organisational clarity.
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Agent Performance Service:
Implemented detailed performance monitoring tools that provided real-time insights into agent activities, lead conversion rates, and sales outcomes. These insights helped management identify high performers and target areas for improvement.
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Office Performance Analytics:
Created an office-level tracking service to measure and visualise KPIs such as sales volume, listing acquisition rates, and client engagement levels, enabling data-driven operational decisions.
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AI Mail Engine:
Integrated an AI-driven email automation system to deliver targeted messages, property updates, and promotional offers. This reduced manual workload and improved client engagement rates.
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Mail Service for Client Retention:
Developed a dedicated mailing system that sends daily updates to clients, including new opportunities, market insights, and personalised recommendations to strengthen client relationships and boost retention.
Results
Relitix streamlined real estate operations with real-time tracking of agent and office performance, enabling data-driven decisions. A microservices-based backend ensured scalability and rapid feature expansion without disruption. AI-driven email automation boosted client engagement, retention, and satisfaction. Continuous backend enhancements maintained high performance, reliability, and adaptability, positioning Relitix as a leader in real estate technology.