Full Circle Data: Modern platform transforming healthcare access with intuitive sales, product & insurance data for providers
Project Overview
The Full Circle Data is a robust platform designed to provide healthcare providers with access to comprehensive data, including details on products, sales, and insurance approvals. Built using React.js and Nest.js, the site prioritizes a seamless and intuitive user experience for managing healthcare-related services.
Problem Statement
Healthcare providers faced difficulties navigating outdated or disjointed systems to access critical data. The key challenge was to design a platform that streamlined data access while enhancing lead generation and user engagement.
Key Findings
- Provider Needs: Healthcare professionals required a single, efficient platform to access diverse datasets, enabling faster, more informed decisions.
- Navigation Importance: Poorly structured interfaces hindered user engagement and data retrieval, highlighting the need for intuitive and logical navigation design.
- Engagement Drivers: Interactive content and clear user flows played a vital role in retaining healthcare users and converting visits into actionable insights or leads.
Implemented Solution
To overcome these challenges, we implemented the following strategies:
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Optimized User Pathways:
Redesigned the site’s information architecture and navigation to guide users more intuitively through key data and decision-making tools.
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Interactive Content Integration:
Implemented dynamic elements and user-centric features—such as collapsible data blocks and visual summaries—to boost user interaction and time on site.
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Scalable Infrastructure:
Used React.js for a responsive frontend and Nest.js for a robust backend, ensuring performance stability, seamless updates, and future scalability.
Results
The launch of Full Circle Data led to a measurable impact on both user engagement and lead acquisition. The platform saw a 20% increase in lead generation due to clearer user journeys and optimised CTAs. Engagement rose by 25%, driven by the platform’s intuitive interface and faster data retrieval. Additionally, a revised content strategy and improved navigation contributed to a 15% boost in page views per visit. The result was a smarter, more efficient tool for healthcare providers—turning data into actionable insights and user interactions into growth opportunities.